Here he is: Sonic the Hedgehog in full, live-action movie form

Here he is: Sonic the Hedgehog in full, live-action movie form

We’ve already seen the upcoming, Hollywood film version of Sonic the Hedgehog’s meaty legs. But now we might have a full look at Sonic’s live-action movie design, thanks to an advertising agency’s a branding deck for the Paramount Pictures film.

Hamagami / Carroll, Inc. leaked Sonic’s film appearance by publishing its Sonic the Hedgehog style guide. The post calls this “a new modern take on the brand without abandoning its core essence,” and the brand development agency’s included deck, seen below, shows off more of Hollywood’s computer-generated Sonic than we’ve seen before. Included in the guide below: Sonic holding a ring, wagging his finger, and readying to run a lap or 5,000.


Sonic the Hedgehog from the upcoming movie

Sega/Paramount Pictures

Included among the deck images below are notes on Sonic’s “brand personality,” which help clarify what to expect from 2019’s Sonic. This Sonic will be not only “irreverent and sarcastic,” according to the slides, but also “chill and likable.” And it’s important to know that he’s not malicious — but he is mischievous!


A film style guide for Sonic the Hedgehog.

The “film style guide” for the film.
Hamagami / Carroll Associates, Inc.

The full look at Sonic doesn’t quite match up with the much burlier silhouette we saw in the film’s first poster back in December. But that was just a hint at what was to come in the film, which takes place on another planet where a blue, talking hedgehog is less strange. And we have to say, we appreciate the way the studio handled Sonic’s eyes, which are notably two pupils on a continuous white in the games. There’s still a hint of that, but it’s more appropriately divided by his fur. (Not appreciated: Sonic’s gloves? Are made of fur? So they’re just white patches of fur on his hands?)

The film is in theaters Nov. 8, 2019. We will hold final judgment on this Sonic design until then. Probably.

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